Functional Roots, Fresh Expression. I reimagined a packaging system built for ecommerce brand Sunrae, preserving scalability while adding shelf appeal.
Packaging Design
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Art Director
Starting Point
When Sunrae began selling health foods on Amazon, they needed credible packaging to win over consumers. I built a template that unified the catalog and supported rapid expansion, flexing across pouches, bottles, jars and more. The system was functional but lacked visual excitement.
Outcome
Note: Client name has been changed for confidentiality.
